PLANO, Texas, June 20 /PRNewswire/ -- Wooden rackets at Wimbledon? Leather helmets on the gridiron? High tops on the running track? Today's athletes wouldn't think of using such outdated equipment.

When I began training last year for my first marathon, my running partner Dave Freedholm, an experienced amateur distance runner, impressed on me the need to vigilantly avoid dehydration. His drink of ...

NEW YORK, June 22 (UPI) -- An endurance runner covered a distance greater than five marathons over 24 hours to help kick off the introduction of a new sports drink. The launch of Cadbury Schweppes ...

MATAWAN, N.J. PacificHealth Labs on Monday remained positive behind its launch of Accelerade RTD, despite comments from distribution partner Cadbury Schweppes Americas Beverages that the initial ...

The Matawan company will retain the rights to sell its Accelerade and Endurox R4 drinks in powder and gel forms.PacificHealth Laboratories (Nasdaq OTC: PHLI), a nutrition technology company in Matawan ...

Saddleback has become official UK distributor for Accelerade Sports Drinks. Accelerade – manufactured by Pacific Health Labs – was first introduced to UK retail last year in selected bike shops, but ...

Cadbury Schweppes is breaking a $50-million "Sweat smarter" marketing campaign at the end of May for its Accelerade sports drink. The ads tout Accelerade's promise of providing superior endurance for ...

Consistent energy delivery, if you’re not put off by the vivid colour When you open the tub of Pacific Health's Accelerade, the first thing that you notice about this is the powder’s strong smell, ...

Cadbury Schweppes is supporting the launch of a liquid version of Accelerade with a campaigns distinguish the sports drink from its rivals by promoting its protein content. The campaign -- which ...