Add Yahoo as a preferred source to see more of our stories on Google. At a time when social media rewards musicians who share their lives with the public, Japanese artist Ado is proof that mystery can ...

Maintaining an air of mystery in our all-access digital world is nothing short of an anomaly. But staying anonymous? That’s a miracle. Yet somehow, Ado has done so for the past five years, ever since ...

It only takes seconds of an Ado performance to grasp the hold the Japanese singer has over her adoring fans in the crowd. The 22-year-old singer – who actually refers to herself as an "Utaite," a ...

In Japan, the singer Ado is a star despite the fact that no one knows her face. She is part of the "utaite" culture, where singers, often amateurs, cover songs online while hiding their faces with ...

In her first-ever advert appearance, J-Pop superstar Ado teams up with Marubeni to deliver a metaphor for collaboration and overcoming challenges.