The opening scene of Jeep’s AI-generated commercial may look real to some and uncanny to others. Regardless, it has generated ...

Meet the next generation of marketing visionaries shaping the campaigns of today and redefining the rules of branding.

Big data and AI are enabling perhaps complete optimization of ad delivery. But in doing so, is it impacting the ultimate ...

A new report from WPP Media says global ad revenue will reach $1.14 trillion this year.

Although most people think that advertising is only about promoting a product or service, advertising is actually a multi-faceted tool that can help a business accomplish a myriad of objectives.

Advertising involves paying for space in publications or airtime, then using that opportunity to deliver a message directly to consumers. Public relations covers a wide range of tactics, usually ...

ThinkAnalytics, a global provider of AI-powered data analytics for TV and streaming, today named James Shears senior vice ...

Key Takeaways A recent NAD decision underscores that advertising compounded drugs in a way that implies they share the benefits of FDA-approved medications will likely be deemed deceptive by ...

Greg Callaham Graphic Design, a Chattanooga advertising design firm, recently announced it has earned five American Graphic Design Awards in national recognition for creative excellence. The awards ...

Advertising used to be so much easier: simply a catchy jingle or a clever slogan. Sunday Morning correspondent Elizabeth Kaledin found that the 30-second spot was the best game in town for selling a ...

Lamar Advertising made headlines last August, when filings revealed that Berkshire Hathaway had invested $141.9 million in the company. Last quarter, it bought another 32,603 shares. What might ...