The savviest marketers cut through chaos with strategies and tactics that portend where advertising could head next year.

Key legal issues for companies to consider when advertising on social media or running a contest, sweepstakes, or other promotion through social media platforms, including guidance on preventing ...

Ray Advertising originated as a small, performance-driven initiative designed to deliver high-quality leads and measurable ...

Laura is a freelance writer specializing in small business, ecommerce and lifestyle content. As a small business owner, she is passionate about supporting other entrepreneurs and sharing information ...

Many brands are setting up in-house teams to do work traditionally performed by agencies, and a new model of advertising and marketing is emerging. Given this new model’s potential cost savings—along ...

Answer: Magic formulas really don't exist in marketing (even though lots of people may try to get you to believe such magic, tricks, or tips may exist). Having said that, the question you ask is ...

David Gasparyan is the founder & president of Phonexa, a turnkey marketing suite for calls, leads, clicks, email, SMS, accounting and more. It’s time to take affiliate marketing seriously—83% of ...

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Answer: This is a common question, and a lot of people confuse these various terms. First of all, marketing encompasses a wide range of both analysis and tactics. For example, marketing involves doing ...

FAYETTEVILLE -- The Advertising and Promotion Commission approved $786,000 in contracts Monday for marketing and public relations. The commission oversees the city's tourism bureau, Experience ...