Agile transformations promise faster, more customer-centric organizations, but they typically begin in IT or product teams—far from the brand, messaging, and experiences that shape customer perception ...

Roland Smart VP of Social & Community Marketing, Oracle & Author of The Agile Marketer: Turning Customer Experience Into Your Competitive Advantage Scott Brinker Co-founder & CTO of ion interactive; ...

'In many ways, modern marketing has more in common with the software profession than it does with classic marketing management.' So wrote marketing technologist Scott Brinker in his 2016 book Hacking ...

The benefits of agile measurement and marketing are clear. As an example, a McKinsey study published in Harvard Business Review rated the analytics and agility capabilities of various companies’ ...

For the uninitiated, dipping a toe into the swirling pool of agile-related content and training that’s on offer can be a confusing and baffling experience. This is an especially pertinent challenge ...

Marketers are often at the mercy of continually changing environments: We rely heavily on external platforms (Facebook, Google, and the like) to accomplish our strategies; those platforms, however, ...

COLUMBIA, Md.--(BUSINESS WIRE)--Merkle (www.merkleinc.com), a leading technology-enabled, data-driven performance marketing agency, released the Q2 2020 installment of its Customer Engagement Report.

Persistent teams build trust and predictability. Structured flex patterns — not reactive reshuffling — allow leaders to handle spikes without sacrificing flow.

Join our daily and weekly newsletters for the latest updates and exclusive content on industry-leading AI coverage. Learn More Given that my company sells an agile platform and has more than 5,000 ...

Unlock the full InfoQ experience by logging in! Stay updated with your favorite authors and topics, engage with content, and download exclusive resources. Traditional caching fails to stop "thundering ...

While Agile Marketing is not a new practice, it continues to grow in popularity, with 37% of marketers using some form of Agile to manage their work, according to research from Agile Sherpas, a ...

Sometimes the best way to understand what good looks like is to look at the opposite. By understanding common anti-patterns, we can better understand Agile. Much has been written about the positive ...