Apple opens week of product launches with refreshed low-cost iPhone and a faster iPad Air, as it begins what looks to be a broader multi-day hardware push.

I’m going to step away from the live blog now. To reiterate a point I made earlier: we don’t expect any more announcements from Apple

NEW YORK (AP) — Apple CEO Tim Cook promised a “big week” of product announcements including the introduction of a new budget-friendly iPhone 17e, a new entry-level MacBook Neo, updated iPad Air models, refreshed monitors and higher-end chipsets. They were all on display at hands-on media events held Wednesday in New York, London and Shanghai.

That said, there’s still more to come: Apple should be releasing an M5 Max and M5 Ultra Mac Studio in the near term future. In the February 22nd edition of his Power On newsletter, Bloomberg’s Mark Gurman reported that the new Mac Studio is on track for the first half of 2026.

Apple is planning to launch at least three new "Ultra"-class devices this year, according to Bloomberg's Mark Gurman. Writing in this weekend's "Power On" newsletter, Gurman explained that while the low-end of Apple's product lineups are now well-served by the Apple Watch SE,

A Bloomberg report suggests a potential one-two-three punch of product launches over consecutive days from Apple, including three new MacBooks and an iPad with an M4 chip.

Apple has scheduled a product launch event for March 4. Rumors suggest the presence of new MacBooks, including a budget-friendly model.

The launch announcements will take place from March 2 through March 4.

It has been a slow start to 2026 for Apple product launches, with only a new AirTag and a special Apple Watch band released so far. We are still waiting for MacBook Pro models with M5 Pro and M5 Max chips,

Apple's product blitz this week highlights how deeply artificial intelligence is penetrating the tech giant's hardware lineup.