Most small businesses sell to other businesses or to consumers, and the acronyms B2B and B2C represent these relationships in abbreviated form. There are exceptions, as a cleaning service could clean ...

Take a minute and think about how you get things done in your life versus how you get things done at work. Perhaps some of you have very technical and specialized professions, but if we are anything ...

How to handle B2B content the right way? Click to learn about the major changes in B2B marketing, and find tips on how to balance audience engagement and SEO.

Find out more about Global B2B is like looking at business from the International Space Station, don't miss it.

Staying competitive in a turbulent market is no easy task for today’s brands. At the height of the pandemic, technology was put to the test as brands and retailers sought to remain connected and keep ...

As Amazon enters the B2B marketplace and industry continues to move online, business sellers need a turnkey commerce solution that can be purchased and implemented without the burden of a massive ...

Each year, B2B Marketing conducts a survey of the UK’s leading client and agency-side marketers on the trends they’re focusing on for the year ahead. David Rowlands, head of content at B2B Marketing, ...

Anyone responsible for B2B demand-generation programs—whether on the marketing or sales side—knows that self-reported data from prospects must be taken with a grain of salt. Whether it is titles or ...

Forbes contributors publish independent expert analyses and insights. Shama Hyder is CEO of Zen Media, a b2b PR and marketing firm. LinkedIn Pages have become one of the mainstays of the social ...