Regret theory postulates that decision‐makers do not solely evaluate outcomes based on traditional expected utility; they also incorporate the anticipated emotional response resulting from realising ...

Behavioural economics is an interdisciplinary field that integrates insights from psychology, sociology, and neuroscience into traditional economic models to better explain decision‐making in ...

Every choice we make, from picking peanut butter to forming political opinions, is influenced by unseen cognitive biases.

Dan Ariely is not your average economist. A professor at the Massachusetts Institute of Technology (MIT), Ariely is a populariser of behavioural economics - a field attempting to explain people’s ...

Richard Thaler has spent his career studying the radical notion that the central agents in the economy are humans—predictable, error-prone individuals. Traditional economics assumes rational actors.

ZURICH, SWITZERLAND – September 23, 2025 – A groundbreaking study by the Global Association of Applied Behavioural Scientists (GAABS) has uncovered a troubling disconnect between professionals' ...

This weekend saw the publication by Joe Weinman, coiner of the term "Cloudonomics," of a blog post called "Lazy, Hazy, Crazy: The 10 Laws of Behavioral Cloudonomics". Joe has published a great deal ...

Richard Thaler, described by The Spectator as ‘the godfather of behavioural economics’, will be in conversation with LSE Director Craig Calhoun about his book Misbehaving, an authoritative and ...