Read this PPC protection guide to learn how to build a strong brand-protection strategy in paid search – and how to stop ...

Proactive brand policing, including securing trademarks and monitoring online presence, is essential to prevent misuse. Prompt investigation and documentation of infringement cases are crucial steps ...

Building a brand sounds exciting. You pick a fun name. Design eye-popping packaging that grabs attention. Then, there’s creating marketing campaigns that establish a strong community. The downside is ...

Trademarking visual elements, including logos, specific colors, fonts, and unique packaging, is critical to protecting a brand’s visual identity. These elements are often the first touchpoint with the ...

How consumers discover and engage with brands is fundamentally changing. With millions now turning to AI search platforms for instant answers and recommendations, your brand’s visibility and ...

When a company develops a brand they want to make sure the brand is protected. Therefore we develop trademarks and other strategies in order to protect our brand. Here we look at different ways you ...

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. With the proposed U.S. tariff hikes to Mexico, Canada (25%) and China (10%), a number of ...

News is everywhere, and it can be hard to know what’s accurate. Amid all this, press releases remain a trusted way for organizations to share clear, verified information directly with media outlets ...

The holiday season is a crucial time for brands. It's also the busy season for scammers. This year, consumers will face an unprecedented surge in fraud attempts — from phishing scams to stolen ...

When you’re looking to grow your business and increase brand awareness, the goal is to distinguish yourself from competitors to attract and retain your target customers. There’s a powerful tool at ...

No one wants to spend years building their business’s reputation only to discover that another company has taken their business name. Discovering that another company is using your business name can ...