At a time when the business world is fixated on digital transformation and automation, how does a modern CEO lead a 75-year-old company best known for decidedly analog products such as pens, lighters, ...

The Bic pen company has apologized after a recent Facebook ad caused widespread outrage. The ad paid tribute to South African women on National Women's Day. But, many saw the message as sexist. It ...

The company’s “Bic Cristal for Her” pen are drawing criticism from women who consider the campaign condescending and reliant on outdated concepts of femininity. You can save this article by ...

Many traditional companies looking to create buzz like to present themselves as tech companies. Restaurant chain Sweetgreen once said it acted more like a tech company than a purveyor of food. The New ...

Martha Stewart, Snoop Dog and Willie Nelson star in a recent Bic advert. Photo: Bic The UK arm of pen, razers and lighter brand Bic has seen sales nudge up despite a “constant” inflationary changes ...

Below the image of an attractive woman in business attire, was the company’s logo and the message: #HappyWomensDay. Unsurprisingly, the reaction was fierce. And online outrage quickly ensued. Here’s ...

It was a great day when stationery company Bic brought out a range of pens “For Her” last year. Having been unable to position my hand around the firm columns of traditionally masculine black biros, I ...