A website project often reveals what the brand has outgrown, making it the clearest moment to realign identity, messaging and ...

Once a memorable logo, always a memorable logo, right? That’s what designers who use words like “timeless” would like you to think. While logo design (and brand design as a whole) remain important ...

While Oh's story is unique, solution providers can look to Tech Superpowers' success as an example of how valuable branding is. With that in mind, here are 10 tips from the top branding experts in the ...

Shopify reports 13 tips for small businesses to build beloved brands, focusing on strong storytelling, influencer ...

As businesses grow, their brands must evolve to reflect new goals and audiences. Here's how to refresh your identity thoughtfully, preserve trust and keep your message relevant.

While nothing is more important to growing businesses than a product or service that solves your customers’ problems, great branding can help stack the odds of success in your favor. The strongest ...

The Fast Company Executive Board is a private, fee-based network of influential leaders, experts, executives, and entrepreneurs who share their insights with our audience. BY Goran Paun Imagine your ...

When we think about branding, we often think of branding from a customer or end user perspective; however, strong branding can also be crucial for a successful talent and recruitment strategy. Today’s ...

In today's retail environment of savvy branding, tag lines are just one way to communicate the most important attribute any retailer wants to convey to consumers. So how do supermarkets fare in ...

I met a young Punjabi entrepreneur at a networking event in San Francisco a few years ago. Let’s say his name was Manjit. As startup founders, we bonded quickly. Manjit was looking for investments for ...

The Fast Company Impact Council is an invitation-only membership community of top leaders and experts who pay dues for access to peer learning, thought leadership, and more. BY Grace Keith Rodriguez ...

Personal branding is all about who you are as an individual—it reflects your personality, skills, and the genuine you. On the other hand, business branding focuses on what a company offers and how it ...