Add Yahoo as a preferred source to see more of our stories on Google. Ed Mintz, the founder of the motion picture industry’s tried-and-true audience polling service CinemaScore, died February 6. He ...

“God’s Not Dead: In God We Trust” (Fathom) and “Am I Racist?” (SDG) won’t register with most mainstream moviegoers, but this weekend they could rank as high as #3 and #4 (in either order), behind ...

The company that gives major movies a grade based on national polling at theaters is going mobile with new services. By Alex Ben Block CinemaScore Mobile Screen Shot - P 2012 CinemaScore, which ...

Critics and audiences don’t always see eye to eye on movies, with some films that earn high critical praise not earning much at the box office while blockbusters can set financial records, despite ...

Walt Disney Animation’s “Strange World” has received a ‘B’ from CinemaScore following its theatrical release on Wednesday. According to one Twitter user, the grade marks the lowest ever for a Disney ...

Warner Bros’ Sinners is in rare air becoming the first horror movie ever to earn an A CinemaScore from audiences in the exit poll org’s 47-year existence. Typically, CinemaScore audiences are hard on ...

Rohan Naahar is a Weekend News Writer for Collider. From Francois Ozon to David Fincher, he'll watch anything once. He has covered everything from Marvel to the Oscars, and Marvel at the Oscars. He ...

Writing from the Chicagoland area in Illinois, Robert is an avid movie watcher and will take just about any excuse to find time to go to his local movie theaters. Robert graduated from Bradley ...

CinemaScore president Harold Mintz talked with Insider about how the company has adapted to the pandemic. He discussed the state of the movie industry and why he thinks theaters aren't dead. And he ...

THE REPORT: If history is a guide, then an A+ for "The Help" should mean big box office. By Pamela McClintock Senior Film Writer Every Friday night, foot soldiers for the market research firm ...

CinemaScore's Harold Mintz also thinks it's not fair to group the company in with Rotten Tomatoes. “To begin, it’s important that it’s understood that CinemaScore should not be looped with Rotten ...