Microsoft's appearance in Super Bowl 60-showing off Copilot's capabilities in Excel-fell flat for adland creatives.

WebFX reports AI search engine advertising offers PPC ads in AI platforms like Google AI Overviews and Microsoft Copilot, enhancing user engagement and brand visibility.

Microsoft will run the first Super Bowl ad in four years on Sunday to showcase Copilot on mobile and desktop. The last Super Bowl ad focused on gaming, but this time there are no gaming consoles, ...

The ad was not produced specially for the Big Game, but is part of an ongoing campaign promoting Copilot.

Microsoft posted its Super Bowl ad for Copilot, its AI assistant, with no mention of the new Bing. It's a sign that Microsoft is shifting its AI priorities towards its ChatGPT rival. Despite low usage ...

YOU. Microsoft wants you to take over the world with AI. That's the one word that makes this all veer slightly away from being an ad for the next Terminator movie. Okay, that's a bit dramatic...but so ...

Generative AI is gaining broad adoption worldwide with the emergence of chatbots and agents. As such, it's redefining how ...