While most of the debate over artificial-intelligence technology at colleges centers on the classroom, there’s another hotbed of AI adoption on many campuses — the marketing and communications office.

The Franklin College Marketing Department was recognized by the Council for Advancement and Support of Education (CASE) with ...

If you are anything like me, you started your college career as a marketing major with a mix of fear and excitement for the future. It is your first real slice of freedom, but without all the ...

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What is marketing? And business development? Ask ten A/E/C professionals these questions, and you are likely to receive ten different answers. As an industry, we’re certainly not short on opinions and ...