My father was a banker, but he was a builder at heart which meant he was constantly remodeling our houses and then selling the improved product. Growing up, I was always surrounded by builders, was ...

Competition is fierce, which means that growing your construction business requires a strong marketing and branding strategy. Whether your construction company is nestled in a rural town or a large ...

Retaining and upskilling construction workers requires a clear message and follow-through on employer culture, writes a ...

Is your business branded? What have you done to publicize and reinforce its brand? Is branding something you should even be thinking about? Branding has an instinctive appeal that all business owners ...

Branding builds a unique personality for your business that cannot be copied or imitated, thereby attracting a defined type of customer. Brands are more than just logos and positioning statements but ...

Conventional wisdom says branding is for external communication; it aims to influence current and prospective customers. But this view is too narrow, especially when a company is trying to ...

Starting this month, new and updated Volvo branded products will now be tagged with just the product type and size on its side, and nothing else. All other product details, such as model series and ...

Dubai: Larsen & Toubro (L&T), an Indian multinational engaged in EPC Projects, Hi-Tech Manufacturing and Services, has been named as the ‘Second Strongest Brand’ among the top 50 Global Engineering ...