The Morningstar US Consumer Cyclical Index was barely in the green during the fourth quarter, lagging the broader market’s rise. Across our coverage, roughly 45% of firms are in 4- or 5-star territory ...

US consumer confidence has experienced notable fluctuations, reflecting a range of broader economic challenges and shifting spending habits. One significant factor is inflation, which has led to ...

It’s no secret that tariffs have a lot of people rethinking the way they shop. In my own backyard in Canada, my company found that nine out of 10 consumers are changing their shopping habits or plan ...

Under pressure to keep costs down, customers may only look at price and not listen to your sales pitch. Help them understand—and believe in—the superior value of your offerings. by James C. Anderson, ...

Nowadays, we are used to prices of products and services that fluctuate in a wide range. Because of this variability, people will pay dramatically different amounts of money for the product or service ...