When the brand no longer represents the business accurately, consistently or efficiently, the problem isn’t visual—it’s ...

In January, a seemingly disjointed pattern of solar panels began to fill the roof of Tesla’s brand-new Gigafactory near Austin, Texas. For a while, it looked like a puzzle. Then the pattern slowly ...

Unconventional Personal Branding Tactics to Stand Out Standing out in today’s crowded professional space demands more than polished resumes and standard networking tactics. We asked industry experts ...

In Leeds, England, DS.Emotion, a creative agency that specializes in destination marketing, is using drones to help create innovative branding campaigns for clients. Drones have gone mainstream and ...

Our program provides an innovative look at the relationship between design, branding, science, and strategy, and focuses on how students can use learned skills to generate and sustain new market ...

Imagine entering a market to buy chips. You are looking at the current options but only pick what appeals to you the most. Why? The answer is simple, the branding is connected with your personal taste ...

The 2025 Exhibit Awards return bigger than ever with expanded real estate categories and the first-ever mortgage branding awards. Submissions close Feb. 5, 2026 ...

Chicago is a hub for advertising and marketing agencies, and with the importance of branding in today’s markets, agencies with a focus on creative and branding services have sprung up all over the ...

Veteran exec Casey Brickner has joined Freeform as VP Creative, Branding and Design. She will spearhead the cable net’s creative campaigns, including overseeing on-air and off-air creative and design, ...

Burger King was on a mission in 2020 to change its customer’s perception of its food. The quick serve franchise removed artificial ingredients and preservatives from its menu. But people still thought ...