As AI gains more control over what people see, search and believe, clarity has replaced visibility as the true threshold of ...

Lis Anderson is founder and director at PR consultancy AMBITIOUS. An experienced agency MD with 25 years in the communications industry. Every business has an employer brand. This is different from a ...

TAMPA, Fla.--(BUSINESS WIRE)--Global talent leader WilsonHCG has published its annual Fortune 100 Employment Branding Report. In its ninth year of publication, the award-winning report evaluates and ...

Writing the second edition of Aaker on Branding 11 years after the initial edition has led me to reflect on how branding has changed over that time span. Although... much of the fundamentals are the ...

I own a digital agency that has existed for 20 years and did branding until just two years ago. It wasn’t until we stopped doing branding that I came across a number of meaningful connections and ...