Using words and phrases that make your small business sound attractive and enticing, even when your message uses phrases that exaggerate and inflate, is common in the marketing world. But ethical ...
Businesses of all sizes rely on communication in its many forms – in-person, print and digital – to help managers, employees and customers understand what should be done and how it should be done. At ...
"Ethical Considerations in Campaign Communications" was the focus of a presentation August 1 2014, for the Markkula Center for Applied Ethics Public Sector Roundtable. Panelists Steve Glazer, ...
This post originally appeared on the Conflict of Interest Blog and is reposted with the permission of Jeff Kaplan. Timing is everything. At least, that is part of the learning from several experiments ...
Rohit Chopra is an associate professor in the Department of Communication at Santa Clara University and a Faculty Scholar at the Markkula Center for Applied Ethics. Views are his own. Along with its ...
Marketing 21+ products, including alcohol, nicotine alternatives, cannabis and gambling apps, means walking a narrow ethical tightrope. These are strictly regulated product categories in which brand ...
The Center for the Study of Ethics in Society at Western Michigan University is the repository of the historical archives of the National Communication Association's Commission for Communication ...
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