2300 years ago, the Greek philosopher Aristotle wrote down the secret to being a persuasive speaker. This secret forms the basis of nearly every public speaking book written since... In fact, many ...

I've found that Ethos, however well-intentioned, has limited appeal to those who are caught in ferociously competitive pressures, who feel they have to do whatever they must to survive. Ever wondered ...

Persuasive writing uses words to convince the reader to listen or to act. Great business writers use persuasive writing in proposals, articles, newsletters, memos, emails, requests for meetings, ...

If you want to get at the roots of contemporary advertising, you may need to go back about 2,000 years. It was Aristotle who first coined the three artistic proofs that are at heart of rhetoric and ...

Aristotelian rhetorical strategies—ethos, pathos, and logos—remain critical for persuasive communication, particularly in political oratory. Implementing these strategies in radio broadcasts presents ...

You know what’s become a dirty word? Rhetoric. It’s easy to see why. In politics, rhetoric is often used for deception. In leadership, it can be used for manipulation or for gaslighting your ...

Over 2,000 years ago Greek philosopher and scientist Aristotle cracked the code to persuasion. Aristotle is most known for his knowledge and ideologies surrounding abstract, political and rational ...

David is a best-selling author, speaker and trainer. He is also CEO of IPD, a world-class marketing agency based in Tampa, Florida. I have been a business owner for more than half of my life now and a ...