True Spec Golf Master Fitter Eric Hickman explains why grip choice is crucial and how you can go about selecting the right size and texture.

Another reason many golfers overlook their grips is that, just like your favorite pair of shoes, grips wear down slowly over ...

The most neglected club when it comes to fittings? Easy answer. Putters, which is a head-scratcher to me. Given you use your flatstick more than any other club in your bag, the club can make or break ...

Golf Pride's Reverse Taper putter grips are designed to reduce hand tension and improve stability. Here's what you should ...

It’s a near certainty that fitting benefits all golfers. It’s almost as much of a near certainty, however, that the process of club-fitting requires a time commitment. But technology is doing its part ...

WHAT YOU NEED TO KNOW: Golf Pride launches its softest grip ever, the CPX. The grip, which is made of the softest rubber compound in company history, builds traction through a raised diamond-quilted ...

Forbes contributors publish independent expert analyses and insights. Michael LoRé is a soccer and golf journalist based in New York City. The brand synonymous with developing golf grips utilized by ...