Opinions expressed by Entrepreneur contributors are their own. Buying a franchise means buying an end-to-end process: the mechanism for how corporate sets strategy and then executes through a ...

To light the flame that fuels that fire that is strong brand awareness and lead generation, brands must approach their marketing efforts from a holistic perspective, above all. What makes for strong ...

A small business owner uses a franchising strategy to expand the market presence of his company without making a large capital investment. He becomes the franchisor, who grants another businessperson, ...

Of course, franchises aren’t set-it-and-forget-it ventures. To appeal to consumers, as well as to conform to national franchisor standards, franchisees absolutely need to make their own dives into the ...

Here's the modern framework that helps every location rank, attract more customers and reduce marketing costs.

There are approximately 790,000 franchises in the United States. There are also over one billion searches that contain the phrase “near me” every month. As a franchise, what are you doing to ensure ...

According to the International Franchise Association, its newly released 2023 Franchising Economic Outlook report finds that franchise unit and job growth continues to outpace pre-pandemic levels, ...

Growing a franchise can be hard work. You have to think about corporate sales and marketing, as well as providing for the franchisees. It looks something like this: Corporate marketing programs.

Mastering content marketing is a challenge for many businesses, but it can become particularly cumbersome when there are multiple locations, divisions or branches involved. And this is often the case ...

Across the franchise brands I’ve worked at in the retail, quick-service restaurant, fintech, and automotive industries throughout my nearly 20-year marketing career, one hot button issue rises above ...

My company works with many of the leading national franchise brands and, recently, I wrote two essays about how many franchisees hate their franchisors and how many franchisors hate their franchisees.

Today's franchise marketing leaders must consider multiple audiences using a variety of channels as they work to get their brand's message in front of consumers. Integration is the name of the game, ...