Many marketers think they’ve got ad fraud solved, not only because the Association of National Advertisers keeps telling them ad fraud is low (e.g. TAG press releases repeatedly claim IVT (invalid ...
Forbes contributors publish independent expert analyses and insights. I research ad fraud and digital marketing. This article is more than 4 years old. Marketers, ponder this for a second. You just ...
How can artificial intelligence help detect fraud? Artificial Intelligence can play a crucial role in fraud management by detecting and preventing fraudulent activities. The global average rate of ...
Fraudsters collaborate, but most banks still detect fraud alone. This imbalance has defined fraud prevention for years. Now CISOs and fraud practitioners are ...
While insurance companies are increasingly concerned about emerging fraud challenges in the digital space, an industry expert suggests they focus more on the basics for now. “We have not found that ...
In today’s digital world, fraud has become more complex, which means we need smarter ways to detect and prevent it. Generative AI helps with this by looking at large amounts of data in real-time, ...
One area of focus for the bank is using advanced artificial intelligence to detect business-email compromise. In Ryan Schmiedl's work protecting JPMorgan Chase from fraud of all kinds, business-email ...
In today’s e-commerce landscape, fraud prevention and detection solutions must include tools such as graph analysis to track data across numerous transactions. Over the last few years, the e-commerce ...
Ever find your palms sweating as you enter your payment info into a merchant site you’ve never used before? It’s a natural response; few financial details are more important than your payment methods ...