GLENDALE, AZ (AZFamily) — Liam Stevens started golfing about a year ago. “I started working at a country club,” he said. “It made me want to golf more and get better.” He decided to get fitted for ...

If you attend a custom fit appointment at a golf club or store there is undoubtedly a certain level of expectation of the service you’ll receive. Most golfers anticipate being spoon-fed all the ...

Cobra Golf looks to take golf club design and innovation into the future with the new Cobra DS-Adapt lineup and 3D-printed Cobra 3DP irons. Featuring an industry-changing FUTUREFIT33 hosel, combined ...

The original Wilson FitAi used a dedicated fitting 7-iron, a sensor and an app to conduct your fitting. The systems measured dozens of swing metrics and referenced a huge database of swings to make a ...

DANVILLE, CA - SEPTEMBER 25: Suzann Pettersen of Sweden waves to the crowd on the 18th hole during the second round of the CVS/pharmacy LPGA Challenge at Blackhawk Country Club on September 25, 2009 ...

The perception that only good players can benefit from a fitting isn’t correct. A new Golf Datatech study on fitting confirms everybody loves their game after a fitting. The massive new study, the ...