Christine is a non-practicing attorney, freelance writer, and author. She has written legal and marketing content and communications for a wide range of law firms for more than 15 years. She has also ...

I'm a business setup expert with thousands of clients across the U.S., and one of my least favorite parts of the job is telling a new entrepreneur that the great name she's selected for her business ...

Picking the right name for your business might seem like a small step, but it’s actually a big deal. The name you choose can influence how customers see your brand and even affect legal paperwork.

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Use free online tools to avoid legal pitfalls when choosing a business name. Proper name due diligence includes trademark searches, state-level registrations and domain name checks. Even if your first ...