Media buyer GroupM said that it is making its Nexus Fusion retail media platform available to all clients of its EssenceMediacom, Mindshare and Wavemaker agencies. Fusion, which provides intelligence ...

Just because the industry is dealing with signal loss doesn’t mean media planners aren’t still being deluged by billions of data points across the web. To help manpower-strapped agencies free up time ...

Add Yahoo as a preferred source to see more of our stories on Google. Caitlin Clark scores. Giant media buyer GroupM said it plans to double its media spending on women’s sports. Sports continue to ...

GroupM, the large WPP-owned media-investment agency, wants advertisers to do more when it comes to supporting diverse media. After calling for advertisers to put between 2% and 5% of their annual ...

Sharb Farjami will take the reins of the North American operations of GroupM, the media-investment giant that is part of WPP. Farjami had been CEO of North American for Wavemaker, one of the big media ...

Months after rolling out a carbon calculator to estimate and influence the carbon impact of digital media buys, GroupM this morning unveiled a new version capable of measuring the carbon footprint of ...

Are you a print subscriber? Activate your account. By Erika Wheless - 1 hour 58 min ago By Berkeley Bethune - 2 hours 33 min ago By Tim Nudd - 2 hours 35 min ago By Jack Neff - 2 hours 43 min ago 5 ...

NO-HEADQUARTERS/REDWOOD CITY, Calif., Dec. 12, 2024 (GLOBE NEWSWIRE) -- GroupM, WPP’s media investment group, and PubMatic (PUBM), an independent technology company delivering digital advertising’s ...

Fueled by the rapid expansion of digital ecommerce, a new $100 billion-plus advertising category -- so-called "retail media" -- has emerged and it already represents nearly 10% of global ad spending, ...

With third-party cookie deprecation in Chrome beginning next year (so says Google, at least), buyers are finally building frameworks to test the Privacy Sandbox APIs ...

Global advertising revenue for retail-based companies will grow from $88 billion in 2021 to $101 billion this year, according to GroupM's "This Year Next Year: 2022 E-Commerce & Retail Media Forecast.

GroupM, the media investment arm of ad agency giant WPP, has named Sharb Farjami as its North America CEO. Farjami replaces Kirk McDonald, whose exit was announced last October. He succeeds ...