Heinz announced Friday that it is working on the "ketchup bottle of tomorrow." The company said it has teamed up with Pulpex to develop a ketchup bottle made from 100% sustainably sourced wood pulp.

I’ve looked countless ketchup lovers dead in the eye, proudly exclaiming “I don’t like ketchup, I just don’t get the hype,” and smiling sinisterly as their jaws dropped. I know you Texas bunch would ...