It's all about the placement. Verona S/Getty Images You're probably familiar with using blush to sculpt your face, but this new makeup trend is doing just the opposite. 'Boyfriend blush' refers to a ...

This natural makeup tutorial walks you through every step of a minimal makeup look that feels effortless, looks polished, and works for any skin type.

Blush is arguably the most popular makeup category at the moment. Whether you’re using it to achieve the back-from-vacation "sunburn blush" trend or the impossibly chic "cold girl" makeup look, this ...

From powder blue shadows to pale pink blushes, here's how to add a pastel pop to your look. Whether you use this waterproof, ...

With the Guava Girl aesthetic and Cherry Blossom cheeks dominating this summer’s beauty trends, it’s only fitting that blush is the product of the moment. There really is no better way to add a ...