LEGO has just opened pre-orders for its brand-new Smart Play sets, marking a major evolution in how LEGO builds interact with players. These sets combine traditional building fun with interactive ...

LEGO Introduces Smart Play, Starting With Interactive ‘Star Wars’ Sets Your email has been sent LEGO is bringing its bricks to life. The company unveiled LEGO Smart Play, a new platform that builds ...

Smart Play is a new line of interactive Lego pieces that will debut later this year in some Star Wars sets CES Lego Smart Brick Star Wars Lego announced a big step forward in how kids will play with ...

LEGO recently announced a new system that might change the way we interact with LEGOs. the LEGO Smart Play System comes with SMART Tags and SMART minifigures that activate SMART bricks for responsive ...

The brand-new, jaw-dropping Lego smart brick tech can recognize other bricks, activate effects and play music. They're debuting in Star Wars Lego sets this spring and we got an early look at CES 2026.

In our latest Behind the Hype series, we trace how a modest licensing deal between LEGO Group and Lucasfilm evolved into a full-blown cultural phenomenon. What began as a handful of toy sets ...

Future releases will enable access to the sensors.