The two departments that determine the price for a product or service are marketing and accounting, with the two working together to help executive management make its final decision. Marketing ...

Marketing operations are essential to the survival of any business. The marketing department is responsible for making sure that the right consumers know what products the business has available to ...

Fast Company Executive Board members share their insights. The Fast Company Executive Board is a private, fee-based network of influential leaders, experts, executives, and entrepreneurs who share ...

AMES, Iowa – Company executives take note – marketing matters. Not only does marketing pay off in the short-term, but it has a positive effect on long-term shareholder returns, according to new ...

Companies often make the wrong decision because they don’t fully understand the situation. It’s not as simple as looking at the budget and determining which method will save you the most money.

Today, higher education marketing tends to be an end-of-the-pipeline activity, based on raising awareness of and generating interest in programs or services that have already been developed. While ...

The marketing department is destroying your organization. Not on purpose, but the very fact that marketing is segregated into a department is what’s doing the damage. It doesn’t matter how smart (or ...

The Franklin College Marketing Department was recognized by the Council for Advancement and Support of Education (CASE) with ...

Have you ever looked at all the apps and functions on your phone and thought, “Wow, I’m probably not using this for even half the things it can do”? My phone is like a supercomputer, but aside from ...

Earlier this year, we spent some time looking at digital transformation trends by industry, but another important lens we can use to examine digital transformation is by work group, or specific ...