Forbes contributors publish independent expert analyses and insights. We set an example for a better future via education and research. Launching new products is never a straight line—it’s a ...

In our ever-changing world today, one thing is constant: innovation. It’s especially true in the technology industry. We’re at an inflection point once again as emerging technologies like AI are ...

Only 5% of new products succeed after launching, which highlights the importance of having an effective launch strategy. In this article, I’ll share the steps you need to follow to launch your new ...

Hims & Hers Health, Inc. has scaled the company's unique medicine & health ecommerce platform incredibly well through new product launches and excessive marketing. The company's generic medicine ...

(Reuters) - Barnes & Noble Inc expects new products and marketing initiatives to help it attract customers as the U.S. bookstore chain operator gears up to fight fierce competition from Amazon.com Inc ...

Have you ever heard the famous quote by John Wanamaker? “Half the money I spend on advertising is wasted; the trouble is I do not know which half.” In today’s data-driven world, this uncertainty no ...