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Lidl buyer discovers £3.29 Olaplex 'dupe' that leaves her hair 'feeling softer' than £20 shampoo
Daily Mail journalists select and curate the products that feature on our site. If you make a purchase via links on this page we will earn commission - learn more Lidl is stocking Olaplex dupes for ...
The hunt by consumers for more affordable versions of premium products is nothing new. However, the rise of TikTok has been marked by a surge in popularity around “dupes” — a term short for duplicates ...
SANTA BARBARA, Calif., Sept. 29, 2023 /PRNewswire/ -- OLAPLEX, the #1 Prestige Hair Brand*, pulled off the ultimate dupe of all time this week with the launch of OLADUPÉ. OLAPLEX single-handedly ...
Finding the right shampoo and conditioner is hard, especially if the market is compacted with different brands feeding you the same thing. Thanks to TikTok influencers and haircare enthusiasts, ...
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