The PGA of America announced a new media rights agreement with NBC and USA Network, expanding a long-running Ryder Cup partnership. The post Why the PGA of America and NBC extended their media rights deal appeared first on Golf.

Extension Includes 2033 Ryder Cup at The Olympic Club in San Francisco. Agreement Also Encompasses KPMG Women’s PGA Championship, Senior PGA Championship and PGA Professional Championship.

NBC Sports’ coverage of the Cognizant Classic, live from the The Champion Course at PGA National in Palm Beach Gardens, Florida, begins at 3 p.m. ET on NBC and Peacock on both Saturday, February 28 and Sunday, March 1. Golf Channel has coverage of the rest of the tourney, which kicks off on Thursday, February 26.

The PGA of America has extended its media rights agreements with USA Sports and NBC Sports through at least 2033, which will include continuing broadcast coverage of the Ryder Cup, KPMG Women’s PGA Championship,

The Ryder Cup and the KPMG Women’s PGA Championship are sticking with NBC for at least the next seven years.

The extension means the relationship between the PGA and USA Sports (USA/Golf Channel) will cover 44 years, as USA Network had three-day coverage of the 1989 Ryder Cup at The Belfry. USA Sports has struck a number of rights renewals since spinning off from NBCUniversal last year, specifically in golf, including with the USGA and DP World Tour.

Speaking to reporters Tuesday ahead of his title defense at the Arnold Palmer Invitational, Russell Henley said he believes the PGA Tour’s flagship event at TPC Sawgrass should stand alongside the sport’s four majors.