Real-time marketing refers to techniques adopted to engage customers on-the-fly based on their recent behavior and a specific action taken by them. Traditionally, this type of marketing has seen the ...

Real time advertising isn’t a cure all for what ails a company’s marketing woes. Speaking at the OMMA Global at Advertising Week event, Bryan Wiener, chief executive officer of digital agency 360i, ...

As Richard Braddock sees it, customer loyalty is every bit as important on the Internet as it is in the real world — and is his case, a little more so. Braddock, chairman and chief executive officer ...

en wondering, what is real-time marketing? Are we delivering content in seconds? Milliseconds? Even faster? It can sound like marketers need to live in the world of the Oscar contender Everything ...

Black Friday has come and gone but what, if anything, can we learn from that shopping event this year? Can real-time advertising close the gap between mobile traffic and actual purchases at a peak ...

Finlay Clark is UK country manager at Waze. My role at Waze has seen me speak to hundreds of brands and agencies about how to reach drivers when they’re on the move. Increasingly, questions have ...

Have you ever wondered how some companies are able to consistently send millions of highly targeted, personalised emails in realtime? The very nature of email makes sending realtime, personalised ...

In marketing, the convergence of data science and artificial intelligence is not just a trend; it's a revolution. This powerful synergy transforms how businesses predict market trends, understand ...

LoopMe, the global leader in brand performance, today (April 29th, 2025) announced it has partnered with Microsoft Advertising to integrate its first-to-market real-time brand optimisation ...

It would have been easy enough for Dunkin’ Donuts to dismiss the Internet phenomenon “Dressgate” as irrelevant to its brand. What, after all, could an online debate over optical illusions and the ...

‘Real-time’ marketing, enabled by digital and social channels, promises to create dynamic new customer engagement opportunities for B2B brands – but how practical is it? This topic was explored in a ...