Customers with cloud services can now choose from three tiers of support, some of which will now be provided by AI.

In addition to enabling its customers to access foundational and large language models through SAP platforms, the enterprise platform vendor said it will also use AWS chips to train and deploy future ...

Is there a world where marketers move past silos to become ‘engagement architects,’ shifting from manual tasks to true orchestration? The post SAP evolves Emarsys into a full-blown engagement cloud ...

At the helm sits Christian Klein, 45, who has been at SAP since 1999. “You can say it's a big minus or a big plus when you're spending your whole career in one company,” he says. “I started here as a ...

Enterprise software giant SAP on Wednesday said it is acquiring “digital adoption” platform provider WalkMe for $1.5 billion in cash. SAP’s $14-per-share offer represents a premium of about 45% on ...

How is SAP's partner ecosystem poised to propel the company towards vital future growth in the cloud? Will this ecosystem earn the enterprise IT leader its sought after slice of the global digital ...

SAP plans to restructure and focus on growth, particularly in business AI, affecting around 8,000 positions. The company aims to maintain a similar headcount by the end of 2024 and expects cloud ...

On March 11, Mark Ritson and leaders from BMW, Essity, and Sinch break down what’s driving change in customer engagement, and ...