If you have ever delayed a purchase until the item went on sale, or made an unplanned purchase because you had a coupon for the product, or developed loyalty to a brand because you received a free ...

A sales promotion is a program that is designed to increase the sales of a product or service in the short term. The focus of such a program is to stimulate customers to take a specific action—namely, ...

It’s a tough world for retailers. New technologies enabling consumers to compare products and prices online have permanently changed the in-store shopping experience. Meanwhile, a sluggish economy and ...

Some shoppers find it difficult to resist the siren song of a discount. Buy one T-shirt for $8 or two for $12. Buy two bars of soap and save $2 off the total price. These types of deals can make ...

Edward Garner discusses the value of sales promotion in brand building. His work is focused on deep price cut promotions and he asks 'do they work?' He examines some marketing objectives which sales ...

Opinions expressed by Entrepreneur contributors are their own. A time-tested method of attracting new customers is a sales promotion. Typically a company runs a sale or an incentive to attract new ...

Getting customers to plunk down cash or credit cards remains a painfully slow process in this struggling economy. And that’s precisely why it’s important–and always will be–to lure potential buyers ...

This reliable old marketing tactic is enjoying a renaissance as cash-strapped consumers keep shopping around, but brands need to approach discounting with extreme care ...

Tammy Sons is the CEO of TN Nursery and an expert plant advisor who studied horticulture. She enjoys her family, the outdoors and nature. The return of cooler weather signals the start of the holiday ...

Sales promotions offer the customer extra value in return for purchases. The idea is for customers to buy more during the sales promotion period, thereby increasing total sales. Companies evaluate the ...