A recent Forbes blog covered the news that Timberland has supported the planting of over 2 million trees in Haiti. My first reaction was that this is absolutely great. My second reaction was why? Why ...

Timberland’s been an earth-friendly brand for decades, but it’s never specifically focused on that quality in an ad campaign -- until now. The company is launching a marketing campaign called “Nature ...

“We’re an outdoor lifestyle company that has a tree for a logo” is a blunt reasoning for the company’s social responsibility. A lot of brands talk the talk on social responsibility and sustainability.