What in the marketing department is going on? That’s what many people have been asking themselves after American Eagle dropped its “blue jeans” Sydney Sweeney campaign and e.l.f. Cosmetics launched ...

Forbes contributors publish independent expert analyses and insights. Renae Gregoire covers content marketing and great content experiences. Unbelievable! One meme. Millions in value. Zero ad spend.

Most marketing campaigns fall flat. They get ignored, scrolled past, or even actively mocked. But viral campaigns? They spread like wildfire, building your brand while you sleep. The difference isn't ...

After a Coldplay concert "kiss cam" scandal involving two Astronomer executives went viral, the data startup tapped Ryan Reynolds' agency Maximum Effort to spin the moment into a marketing win. The ...

There is no question that BuzzFeed and its founder Jonah Peretti are good at marketing. Pondering the future of making money selling ads, New York magazine asks this week: "Does BuzzFeed Know the ...

SINGAPORE, Oct. 21, 2025 /PRNewswire/ -- Topview AI, a Singapore-based leader in generative video intelligence, has launched Topview Viral Video Agent, an AI-powered tool built on Sora 2 that turns a ...

Chive man, a viral hit on Reddit’s r/kitchenconfidential community, turned into an advertising opportunity for Kraft Heinz’s ...

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