Golf Channel has a new logo. What's interesting about the new logo is that it's nearly identical to the network's old logo. That tells part of the story. Just after those Games and just before the ...

As I golf here at the PGA show, we're right in the heart of all the action. Jeff, this is, this is a pretty good show we got going here this year. We're rocking, man. The energy, the, the excitement, ...

The Grant Thornton Invitational proves that when you put PGA Tour and LPGA stars on the same course as teammates, everyone wins. It’s time professional golf had more events like this, not fewer. The ...

Rory McIlroy got his career Grand Slam, Scottie Scheffler kept winning and two tours named new leaders. By Paul Sullivan For golf, it was a name game in 2025. There were one-name phenoms like Rory, ...

We’ve all been there, standing in the golf ball aisle at your local golf shop, trying our best to navigate between marketing lingo, clever packaging and of course, cost. It can be rather intimidating, ...

Danny Holcomb, a member of the Society of Hickory Golfers, shows off his pre-1930s hickory golf clubs. Katie Adkins for The Athletic “Swing smooth.” That was Bruce Markwardt’s only advice. I was ...

Forbes contributors publish independent expert analyses and insights. Erik Matuszewski's coverage spans golf businesses, news & destinations What would happen if three golf addicts with resources, ...

It's the question I've been obsessed with my entire life: How are these guys so good at golf? Golf is an impossibly difficult game. Millions of people play it—most of them terribly—and yet somehow, a ...

This season, Dave Berri’s Detroit Lions were predicted to contend. But players got hurt. And the Motor City faithful suffered. Please trust that the analysis that follows was spoken in a pained tone. ...