It's 'ludicrous” that a methodology built on occupational demography is extant. It's costing advertisers billions of pounds, according to panellists at MRS Annual Conference.

If brands do not optimise for AI search, they risk being ‘invisible’ to consumers at the point of need, according to speakers from Essity and Kantar at the MRS Annual Conference.

We are living in a more “splintered” society and in the middle of a “restless decade”, and the market research industry needs to adapt to a more fractured world, Kelly Beaver, chief executive, UK and ...

Marketing services group MSQ has merged its insight and strategy businesses, Freemavens and The Forge, to launch growth consultancy Forge.

The UK research and evidence market is worth £18.74bn to the UK economy each year, according to research commissioned by the Market Research Society (MRS) to mark its 80th anniversary year.

UK– Politicians, institutions, brands and the agencies that serve them are facing turmoil that is “getting worse by the hour”, a consensus shared by a panel at the MRS Annual Conference today (10 ...

Survey research platform Conjointly has developed a job aggregator for client-side market research and insights roles.

Television audience measurement body Barb has added pre-campaign planning functionality to its Barb Ads Hub analytics system ...

There were 10 candidates for the four main board vacancies. The new board members will take up their roles at the beginning ...

The Insights Association warned that proposed changes to the 2026 census test could amount to a “huge waste of resources that ...

UK-based AI infrastructure hyperscaler Nscale has raised $2bn in a Series C funding round led by Aker ASA and 8090 Industries.

Behavioural science insights agency Beesy has appointed three new hires working across its AI, operations and behavioural ...