In the US, YouTube haseffectively replaced the traditional primetime model for men, becoming“a place where information, commentary, entertainment, and identity collide”,accordingtoa new report.

OpenAI’s “Code Red” is a reminder that the AI platforms marketers increasingly depend on are being rebuilt under competitive and financial pressure, as Anthropic chases a colossal valuation and both ...

Some American brands may be struggling in China, as lower-priced, local competitors steal market share – but this is not the case with Walmart, which is seeing significant growth in the country partly ...

Social media is becoming less social, TV is increasingly online, and a world-first law in Australia sets out what is and isn’t social media – but this opens up questions about what social media is and ...

This report summarises the latest research from WARC Media, with a focus on media's new normal. Since 2021, global ad spend growth has consistently outpaced increases in GDP; marketers are setting ...

Enshittification” is the defining commercial challenge for marketers in 2025, representing the erosion of value and trust that occurs when brands deliver products and services of ever-declining ...

Read daily effectiveness insights and the latest marketing news, curated by WARC’s editors.

Read daily effectiveness insights and the latest marketing news, curated by WARC’s editors.

Read daily effectiveness insights and the latest marketing news, curated by WARC’s editors.

The iconic “You’re Not You When You’re Hungry” campaign has delivered ten years of success for Snickers. Stephen Whiteside from WARC explains why consistency, local relevance, and humor have all ...

Read daily effectiveness insights and the latest marketing news, curated by WARC’s editors.

Read daily effectiveness insights and the latest marketing news, curated by WARC’s editors.