Has consumerism taken over Christmas? Why do we spend so much money? How does all of this affect retailers? Watch as two of our marketing experts discuss what makes a good Christmas and how we can ensure we remain responsible. What makes Christmas special for you? Read more in this article for The Conversation UK https://theconversation.com/has-consumerism-taken-over-christmas-two-marketing-experts-discuss-108618 | University of Birmingham
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